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Process of Communication – Introduction to Management (ITM)

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communication processProcess of Communication
Principles of Management (POM)
Third Semester | Second year
BSc.CSIT | Tribhuvan University (TU)

Process of Communication
Communication is the process of exchanging information from one person to another. The process of communication begins when one person(sender) wants to transmit a fact, idea, opinion and other information to someone else(Receiver). To make communication purposeful, it is essential to complete some common steps both from sender and also from the receiver.

Generally, the following are the steps essential to fulfill the communication process:
1. Sender: The sender is the source of information. It can be an individual, group or organization. The sender is the initiator of the process of communication. He/She formulates message through his/her idea, need, intention, and source, which he/she wants to communicate to the receiver. Therefore, the sender must conceptualize the message before it is encoded.
2. Encoding: It is the process of converting a message to symbolic form. The symbols can be word, sound, number, picture and gesture. The main purpose of encoding is to translate thoughts and feelings into a code that others are able to understand. It makes message meaningful and understandable to the receiver.
3. Message: The output of the encoding process is the message. It is the subject matter of communication which sender wants to convey to the receiver. The sender express his/her views, ideas and facts in terms of message either in written or verbally to the receiver.
4. Medium: It refers to the selection of channel of communication to convey encoded message to the receiver. It bridges the gap between the sender and the receiver in communicating message of common interest. To communicate message different mediums (e.g. Audio-visual, print media, mechanical, personal) can be used on the basis of their effectiveness.
5. Decoding: It is retranslating the message symbols. Meaning is given to the message in the form that can be understood by the receiver.
6. Receiver: It is the target audience of communication. The receiver can accept or reject the message.
7. Feedback: It is the response of the receiver. The success of the communication process can be measured only when the sender is able to receive positive response from the receiver. The feed back to the sender completes the process of communication.
8. Noise: Noise is any element or condition that disturbs or interferes in the effectiveness of communication. It disturbs the free flow of information from one person to another.

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