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M Commerce, U Commerce and Electronic Market | Fundamentals of E-commerce

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m-commerceMobile Commerce, Ubiquitous Commerce and Electronic Market,
Fundamentals of E-commerce Notes | Sixth Semester,
BSc.CSIT | Tribhuvan University (TU)

Mobile Commerce (M Commerce)
M commerce or mobile commerce is simply a commerce activities completed through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). It is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.

M-Commerce is considered as next- generation e-commerce, which enables users to access the Internet without needing to find a place to plug in. “Mobile Business”, signifies an “anytime and anywhere access” to business processes managed by computer-mediated networks. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wire line e-commerce as the method of choice for digital commerce transactions.

M-Commerce affects different industries like, financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device. Another affected industry is telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device. Now let’s take service/retail, as consumers are given the ability to place and pay for orders on-the-fly. For Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.

Attributes of M Commerce and Its Economic Advantages

  • Mobility:- Almost everyone carry carry cell phones or other mobile devices, as it is mobile and easy to keep with them.
  • Broad reach:- One can be reached at any time.
  • Ubiquity:- Availability of services wherever you are.
  • Convenience:- Devices that store data and have Internet, intranet, extranet connections can access any related information easily.
  • Instant connectivity:- Easy and quick connection to Internet, intranets, other mobile devices,
  • Personalization:- Preparation of information for individual consumers.
  • Localization of products and services:- Knowing where the user is located at any given time, one match service to them.

Limitations of M Commerce

  • Usability Problem: Small size of mobile devices (screens, keyboards, etc)
  • limited storage capacity of devices
  • Insufficient bandwidth
  • Speed
  • Cost
  • Accessibility

Ubiquitous-Commerce (U-Commerce)
U-commerce extends traditional commerce to a world of ubiquitous networks and universal devices, a world in which users can access networks at any time from any place, using a range of devices to invoke unique and personalized services. Specifically, four constructs are discussed that form the fundamental dimensions of u-commerce: ubiquity, uniqueness, universality, and unison. It is proposed that future developments of information systems will be framed by these constructs.

Electronic Market
Electronic Market is a place where shoppers and sellers meet electronically for planning and execution of the conception, distribution, promotion and pricing of products and services. In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off- line. A market is a network of interactions and relationships where information, products, services, and payments are exchanged. It handles all the necessary transactions.

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