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E-commerce Success Factors, Success Key Techniques | Fundamentals of E-commerce

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e-commerce success factorsSuccess factors/Success keys of E-commerce,
Fundamentals of E-commerce Notes | Sixth Semester,
BSc.CSIT | Tribhuvan University (TU)

E-commerce success factors
There are some of the key reasons behind the success of every types of e-commerce and these success factors are described as follows;

  • Maintaining quality products and value
    E-commerce system must be able to convince customers that their products are comparable in quality as those found in malls and other stores. Make sure you procure your products from only trusted suppliers of high quality goods. And you must keep your standards consistently across the board. Customer satisfaction is the most crucial factor to the business continued survival. Even one bad product quality or shipment of bad product can affect the e-commerce. There should be system of customer support after the sale also. Keep system feedback transparent to the changes in input, and corrective action must be taken as soon as possible.
  • Performance and Service
    Websites (online store) for ecommerce is the main tool of communication and transaction with the customers. It must be able to relay information fast and concisely to evoke the trustworthiness of your business to your customers. Make sure your website navigation is easy, fast and clear. One can make the online store better viewable by mobile devices, such as using responsive design and optimizing the images, so they can load faster.
    You can increase performance of e-commerce by adjusting shipping areas reliable. And one of the good features of e-commerce includes prompt shipping and delivery. Also don’t forget to include shopping features as much clearly as possible.
  • Advertising and Incentives
    Advertisement of your ecommerce website (online store), about your products could take you to the great level in the competition. Make aware of your products, e- commerce schemes, discounts and special offers to the customers as much as you can do. After that make sure that they are satisfied with the features available, if not, make your online business more and more optimal. To make your business more accessible to the customer, you can include advertising at affiliate sites too.
  • Making a wonderful first impression
    Customers make impressions whether they like a website or not by just a glance and that first impression usually lasts. Making a good first impression is imperative in getting more customers in our online store. Make the best, eye-catching design possible, in order to entice people into coming in and making use of your ecommerce website.
  • Security and Reliability
    Personal and financial information being handled online, there is always the potential for ecommerce websites being compromised and customer data stolen for evil purposes. This is especially true for credit card information that gets entered in online every single day.
    Make use of SSL to secure your customer’s online shopping experience. Two-factor authentication is also a good way to further secure your online store. Provide trustworthy product information for each and every product in online store to add more security.
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