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Customer to Customer (C2C) E-commerce Model | Types of E-commerce

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C2CCustomer to Customer (C2C) E-commerce type,
Fundamentals of E-commerce Notes | Sixth Semester,
BSc.CSIT | Tribhuvan University (TU)

Customer to Customer (C2C) E-Commerce
The C2C model involves transaction between consumers through some third party. Here, a consumer sells directly to another consumer. Let us take an example, eBay which is an online auction website that provide a consumer to advertise and sell their products online to another consumer. However, it is essential that both the seller and the buyer must register with the auction site. While the seller needs to pay a fixed fee to the online auction house to sell their products, the buyer can bid without paying any fee. The site brings the buyer and seller together to conduct deals.

An example of C2C business model would be an online auction. In this case, a customer, not a business, posts an item for sale and other consumers bid to purchase it. A third party or an online auction manager generally charges a commission. Trough this method one consumer sells goods or services to another consumer. The goal of any C2C business model is to enable this relationship, helping buyers and sellers locate each other.

C2C business modelWhen a customer plans to sell his products to other customers on the Web site of eBay, he first needs to interact with an eBay site, which in this case acts as a facilitator of the overall transaction. Then, the seller can host his product on, which in turn charges him for this. Any buyer can now browse the site of eBay to search for the product he interested in. If the buyer comes across such a product, he places an order for the same on the Web site of eBay. eBay now purchase the product from the seller and then, sells it to the buyer. In this way, though the transaction is between two customers, an organization acts as an interface between the two organizations.

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