Business to Consumer (B2C) E-commerce Model | Types of E-commerce

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B2CBusiness to Consumer (B2C) E-commerce type,
Fundamentals of E-commerce Notes | Sixth Semester,
BSc.CSIT | Tribhuvan University (TU)

Business to Consumer (B2C) E-commerce
The B2C model involves transactions between business organizations and consumers. It is the business conducted directly between a company and consumers. It applies to any business organization that sells its products or services to consumers over the Internet. These sites display product information in an online catalog and store it in a database. The B2C model also includes services online banking, travel services, and health information and many more.

B2C business model

B2C e-business includes retail sales, often called e-retail (or e-tail), and other online purchases such as airline tickets, entertainment venue tickets, hotel rooms, and shares of stock. Some B2C e-businesses provide high-value content to consumers for a subscription fee. This model also include virtual malls, which are websites that host many online merchants. Virtual malls typically charge setup, listing, or transaction fees to online merchants, and may include transaction handling services and marketing options.

E-tailers that offer traditional or Web-specific products or services only over the Internet are sometimes called virtual merchants. Some businesses supplement a successful traditional mail-order business with an online shopping site, or move completely to Web-based ordering. These businesses are sometimes called catalogue merchants.

Advantages of B2C

  • Inexpensive costs, big opportunities: Once on the Internet, opportunities are immense as companies can market their products to the whole world without much additional cost.
  • Globalization: Even being in a small company, the Web can make you appear to be a big player which simply means that the playing field has been levelled by e- business. The Internet is accessed by millions of people around the world, and definitely, they are all potential customers.
  • Reduced operational costs: Selling through the Web means cutting down on paper costs, customer support costs, advertising costs, and order processing costs.
  • Customer convenience: Searchable content, shopping carts, promotions, and interactive and user-friendly interfaces facilitate customer convenience. Thus, generating more business. Customers can also see order status, delivery status, and get their receipts online.
  • Knowledge management: Through database systems and information management, you can find out who visited your site, and how to create, better value for customers.

How does B2C works

  • Customer identifies a need
  • Searches for the product or services to satisfy the need
  • Selects a vendor
  • Customer registers
  • Customer negotiates a price and buys products
  • Merchant processes the order
  • Customer receives the product or service
  • Gets after sales service and warranty claims
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